Commercial: Why do we bother?
You spend millions rebranding the bank that you've bought. And then The Times business pages online go and do this...
Labels: commercial abbey rebranding logo
posted by BetaRish @ 5:35 pm
Being Beta
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
Tuesday, July 29, 2008
You spend millions rebranding the bank that you've bought. And then The Times business pages online go and do this...
Being Beta
Exercises in the higher banter with One of 26. Elsewhere called 'poet of adland'. By a whipple-squeezer. Find out why being beta is the new alpha: betarish at googlemail dot com
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