Linkorama for 06.04.09

1. Rory Sutherland on why more leisure isn't necessarily a bad thing in adland.

2. Campfire, on the danger that instant communications can lead a form of echo chamber, thereby debunking any hope you might have had in the wisdom of crowds. To be fair, James Surowiecki did respond to this t'other day.

Lesson: you really have to think/act/do/say differently, zag whenever you can, be a contrarian. Will you get heard? Maybe, maybe not. But it'll help.